I’ve been accused in the past of being an out and out ‘qually boy’, and that’s how a former colleague still refers to me. In fairness, I have been known to fly the qualitative flag for all its worth. For me, market research has always been about quality, not quantity; why talk to people at all, if you’re not going to talk to them in depth?!
But I’ve come to the conclusion recently that we’re all allowed to adapt and change. And I’ve decided to respond to the way in which the world of research has changed too.
There are three key strands to my thinking, all of which have combined to encourage me to invest in a new research tool, currently taking the world by storm.
The first is the current call for research which is carried out ‘in the moment’, so at the point of purchase or at the point of a consumer or business person, experiencing a particular product or service.
The second is the explosion of research which is now being carried out via a mobile device or an app, be it a smartphone or an iPad or other tablet equivalent.
And finally there’s the aspect which has always been a big part of qualitative research, rewarding participants immediately for helping you with a survey, surveys which in this case are providing real time feedback.
The answer to the three issues raised above, so real time feedback, via a mobile device, in this case through an app, for instant rewards, has been brought to my attention by a company relatively new to the world of research, namely SurveyMe.Using their new product and encouraging people to download their app, I’m now able to create and conduct surveys quickly and efficiently. Results can be provided back in real time at the touch of a button or a click of a mouse. The product creates great looking charts too, and full data that can be downloaded via Excel or via a PDF.
So there you go, ‘qually boy’ is embracing the future. And whilst still believing in the power of qual, he’s also connecting with the power of now – instant feedback, instant rewards, on the move and via an app.Take a look, you might be sold too www.survey-me.com