‘Cheap Gourmet’
Please see above the name
for a new chain of restaurants I’m considering.
It’s inspired by the name
of another company I came across recently which calls itself ‘Easy Insights’.
After twenty plus years in
research I was quite taken aback to find a company whose name suggests that it
can provide insights that are simple.
The truth is I’ve always found them quite difficult to unravel.
Or was I just behind the
times in terms of word definition I wondered?
The dictionary was
consulted:
‘Insight’(Noun)
|
1.
|
Clear or deep
perception of a situation
|
2.
|
A feeling of
understanding
|
|
3.
|
The clear
(and often sudden) understanding of a complex situation
|
|
4.
|
Grasping the
inner nature of things intuitively
|
It seemed to me that the
definition in my mind had not been too far from the truth.
But here’s a company that can
discover deep perceptions easily. Here’s
a firm that can presumably make complex situations seem simple.
So good luck to them I say,
maybe it’s time for me to consider my future career options.
And thanks to them, I had the
inspiration for ‘Cheap Gourmet’.
We’ll create amazing dishes
using inexpensive ingredients.
We’ll offer succulent meals
made by untrained chefs.
Soufflés will be our
speciality and ours will be simple to make rise.
If I build this, do you
think people will come?
You see I’m not so sure.
I think there are still
plenty of people who understand that top meals require the best ingredients and
trained chefs.
And there are still plenty
of clients, most of mine included, who believe that insights come from high
quality research conducted by the best researchers.
So I’ll tell you what,
scrap the ‘Cheap Gourmet’ idea, I’m off to gather some insight.
And I really don’t think it’s
going to be that easy.
